Killing Comfort

The Overlooked Prerequisite to Extraordinary Results

Killing Comfort is a tactical approach to living your best (uncomfortable) life. It is not a fairytale or a story for your entertainment. This book is for those ready to roll up their sleeves and put in the work.

… and Claim Your Free Bonuses

Buy the book from Amazon, then forward your purchase receipt to j@endofthreefitness.com to receive the following bonuses…

• Bonus Guide: Elements. How to Implement the Elements in Your Life for Increased Physical and Mental Performance.

• Planner: Live the Killing Comfort Lifestyle. Get access to our digital planner that helps you stay on the daily path of Killing Comfort.

• Companion Workbook: Roll up your sleeves and put in the work. There are a lot of tactical approaches in the book, so get the workbook so you can implement them!

7 Things You Will Learn in This Book

Page 21… What it really means to “embrace the suck”.

Page 24… An “above all” warning and wish from a dying father to his wife and son that everyone must consider daily.

Page 26… The 5-step path from sucking to world-class

Page 40… 3 Questions too many people leave unanswered as they get lowered into the grave.

Page 52… 3 takeaways that could save your life and the lives of those you love.

Page 66… How “typical” sleep and alcohol usage is keeping you at a huge disadvantage.

Page 76… Can you DOUBLE your physical performance gains? This study suggests, yes.

…and that’s just the start… there’s much more.

Let Me Tell You
More About The Book…

Killing Comfort is a tactical approach to living your best (uncomfortable) life. It is not a fairytale or a story for your entertainment. This book is for those ready to roll up their sleeves and put in the work.

We all know that working hard or getting out of our comfort zone is beneficial. But why do some work hard and still end up with marginal results?

If all it takes to truly succeed is consistency and hard work, there would be a lot more millionaires and six-pack abs out there. While consistency and hard work are big pieces of the puzzle, they are not the only pieces.

So, that’s where this book comes in. The concept of doing hard things is not new.

But, knowing what hard things to pursue seems to be the real challenge, or what this book refers to as, the intentional pursuit of discomfort. The intentional pursuit of discomfort is not the same thing as simply putting yourself in uncomfortable situations. It’s putting yourself in the right uncomfortable situations for exponential growth. It all starts with the simple idea of killing comfort. At its best, comfort has eased you into mediocrity. At its worst, comfort is killing you. It’s time we take the fight to comfort.

The pages in this book tell the stories of men and women who were just like you. Men and women who struggled with all that life demands, but found a way to push forward, albeit uncomfortably. We will also look to poetry and films, ancient texts, and a massive amount of scientific research. Jerred weaves in stories and experiences as well as data from tens of thousands of people who have utilized the services of his company, End of Three Fitness, over the last decade to paint a picture of what comfort has cost us, and more importantly, what to do next.

Killing Comfort covers three domains:

- The Traps: Avoiding the six disguised forms of comfort
- The Truth: Learn the process of intentional and purposeful discomfort
- The Results: A tactical approach to a better (uncomfortable) life

Any action will lead to some results, but we are after extraordinary results.

You know that is what you are after and it’s what you deserve.
That’s why you’re reading this. So, let’s unlock what’s been holding us back. Let’s mark off the prerequisite that is overlooked by so many. Let’s KILL COMFORT.

About Jerred Moon

Jerred Moon is a coach and author. He dedicates himself to the study of leadership and has served as Captain in the U.S. Air Force, leading teams throughout his career. After leaving active duty, Jerred became a certified strength and conditioning coach and founded his company, End of Three Fitness, with the aim to build better humans and redefine how fitness programs are written. The award-winning and best-selling author of “The Garage Gym Athlete,” Jerred is recognized as one of the most influential leaders in the fitness industry. He is the founder of Better Human Business, a consulting company that helps scale businesses dedicated to improving the lives of others. He and his family live in a small town outside of Dallas, Texas.